Montana
Ranch Brand Piedmontese Beef was the favorite protein
served at the most exclusive invitation-only industry
event in Aspen.
ASPEN, Colo., June 22, 2009 – Thousands of the
greatest culinary minds descended upon Aspen, Colorado
for the world’s premier epicurean event known
as the FOOD & WINE Classic, an exclusive three-day
event during which world-renowned chefs and the culinary
elite share trade secrets. Among the topics discussed
at this year’s Classic was the industry’s
increasing commitment to natural sustainable products
that are source-verified. Highlighting this trend at
their premier invitation-only event, TWO TWELVE ACCESS
ASPEN featured Certified Piedmontese Beef from Montana
Ranch Brand all three nights to the enthusiasm of top
celebrity chefs and industry leaders.
The Fifth Anniversary of Access Aspen was located just
blocks from The Grand Tasting Pavilion at a private
mountainside mansion. Each night, Two Twelve Access
Aspen hosted the best and the brightest of the hospitality
industry, which had the pleasure of dining on Montana
Ranch Brand’s authentically natural Piedmontese
beef throughout the course of the weekend.
Beginning with the Thursday night opening of Access
Aspen, servers passed sliced Piedmontese beef striploin
with charred tomatillo relish on a cornbread crouton,
as well as Piedmontese beef sliders with aged white
cheddar and caramelized onions on mini potato rolls.
On Friday night, guests enjoyed grilled Piedmontese
beef ribeye on ficelle toast with peppercorn hollandaise
sauce, and on Saturday afternoon, Montana Ranch provided
Milagro Siesta with Piedmontese beef skirt steak for
their delectable taco station. Then the final evening
of Access, Montana Ranch pulled out all the stops, serving
Piedmontese beef tartare on brioche toast with a quail
egg! As in the past, Two Twelve Access Aspen was the
talk of the town and considered the best late night
event during the Classic.
“It’s an honor to be invited to participate
in this event,” said Ralph Peterson, President
and CEO of Montana Ranch Brand. “We had to be
referred by one of these celebrity chefs to even be
considered to participate at this event. Our product
is very unique in the fact that it is a leaner beef,
yet with exceptional tenderness and flavor. The chefs
that have worked with our Piedmontese beef love the
fact that they can feature a tender, healthier cut of
meat on their menu that delivers a superior flavor profile.”
Throughout the event, there was a common disbelief
expressed among those that tasted Piedmontese beef for
the first time. The comments ranged from “it tastes
like what beef should taste like” to “that
has to be dry aged prime.” For those that were
not familiar with the Piedmontese breed of cattle, the
conventional wisdom was that great tasting beef required
an ultra fatty prime cut of meat that has been dry aged
for tenderness. However, to the delight of the guests
at the Access Aspen event, they discovered that they
could experience truly delicious tender beef without
the excessive fat found in traditional prime beef.
2009 Two Twelve Access Aspen
– Notable Attendees
Each evening Two Twelve Access Aspen was visited by
a mix of high profile talent that were in Aspen for
the Classic, including chefs, culinary experts, wine
experts, various trade experts and culinary media personalities.
Below is a comprehensive list
of the notable talent in attendance.
BEST NEW CHEFS ’09: CELEBRITY
CHEFS:
•Nate Appleman •Jose Andres
•Vinny Dotolo •Mario Batali
•Kelly English •Richard Blais
•Mark Fuller •David Burke
•Linton Hopkins •Cesare Casella
•Christopher Kostow •David Chang
•Paul Liebrandt •Michael Chiarello
•Barry Maiden •Leah Cohen
•Naomi Pomeroy •Tom Colicchio
•John Shook •Giada De Laurentiis
•Traci Des Jardins
•Harold Dieterle
WINE EXPERTS: •Todd English
•Joe Bastianich •Bobby Flay
•Robert Bohr •Alex Guarnaschelli
•Brian Duncan •Ilan Hall
•Anthony Giglio •Melissa Harrison
•David Lynch •Stephanie Izard
•Joshua Wesson •Paul Kahan
•Tim Love
•Dena Marino
PERSONALITIES/MEDIA/MISC: •Jeff McInnis
•Jason Binn – media personality •Danny
Meyer
•Sissy Biggers – media personality •Drew
Nieporent
•Kate Krader – media personality •Michel
Nischan
•Gail Simmons – culinary personality •Allison
Richman
•Laura Werlin -- cheese expert •Hosea Rosenberg
•Marcus Samuelsson
•Nancy Silverton
MIXOLOGISTS: •Michael Symon
•Gabriel Orta •Jonathan Waxman
•Gaston Martinez •Ming Tsai
•Charlotte Voisey •Fabio Viviani
•Elad Zvi •Jonathan Waxman
ABOUT PIEDMONTESE BEEF by Montana Ranch Brand
Montana Ranch Brand is proud to offer the world’s
premier natural* beef - Certified Piedmontese Beef.
The Piedmontese breed of cattle originated in the foothills
of Italy and its unique beef has been a traditional
favorite in authentic Italian kitchens for many generations.
Today, we have hardworking family ranchers who are raising
this delicious, wholesome beef here in the United States.
Montana Ranch Brand is committed to maintaining the
integrity, quality and superior characteristics of this
breed by defining and enforcing strict ranching standards
from birth to harvest. Naturally having less fat and
cholesterol than traditional beef, our Certified Piedmontese
Beef meets the demands of the health-conscious consumer
while delivering an exquisite, world-class taste and
tenderness with every cut.
Montana Ranch Brand™ Certified Piedmontese Beef
is nature's perfect combination of nutrition and taste.
It is tender, juicy, full-flavored beef with less fat
and cholesterol than traditional beef. Our Ranchers
raise their animals the way nature intended - on open
rangelands where they enjoy peaceful surroundings and
the finest resources nature has to offer.
To maintain a superior level
of wholesomeness, their ranching standards include:
• Raised without the use
of antibiotics – ever!
• Raised without the use of added growth hormones
or steroids – ever!
• Raised only on vegetarian feed - no animal by-products
– ever!
• Source verified to working family ranches for
traceability – always!
With nothing artificial and minimal
processing, you can rest assured that all Montana Ranch
Brand™ meats are tender, juicy, and naturally
good for you and your family
.
Thank you,
Ralph R. Peterson
President/CEO
Montana Ranch Brand Inc
PO Box 2036
Billings, MT 59103-2036
Main: (406) 294-2333
Fax: (406) 294-2336
Ralph@montanaranchbrand.com
